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Bona and Naismith Will Annually Honor the Top Defensive College Basketball Players

On March 27, 2018, The Atlanta Tipoff Club, administrators of the Naismith Trophy, announced the creation of a new college basketball award, and formed an agreement with a new presenting partner, Bona. The Naismith Defensive Player of the Year presented by Bona will annually recognize the most outstanding men’s and women’s college basketball player who excels on the defensive end of the court.  This new addition further bolsters the Naismith Awards family that features the Citizen Naismith Trophy College Players of the Year and Werner Ladder Naismith College Coaches of the Year awards, as well as honors for lifetime achievement and high school players and coaches of the year honors.

For decades, most professional and collegiate athletes have played on floors finished with Bona Sport® waterborne finishes, sealers and paints. Bona provides the most complete system of sport products in the industry including waterborne and oil modified finishes, paint, machines, abrasives, adhesives and a fast, effective maintenance system. 

“The Naismith Awards are an honored sports tradition we have admired for years. Bona is thrilled to now be part of the Naismith family,” said Tiffany Baird, brand manager, Bona US. “From 28 professional basketball floors such as the Boston Celtics and the Cleveland Cavaliers, to a wide range of collegiate floors, to the men’s and women’s floors this weekend, Bona’s suite of products are the standard for durable and safe sport floors.”

The Naismith Defensive Player of the Year presented by Bona will recognize the top performers who excel in “protecting the rim” with a mid-season All-Defensive Team, as well as an end-of-season All- Defensive team. The deal was structured by PSP Partner Marketing Executive Vice President Thom Hering in New York.

“Bona is recognized as a global leader in the installation and protection of hardwood floors, which creates a tremendous platform to activate in college basketball,” said Eric Oberman, executive director of the Atlanta Tipoff Club.  “We believe strongly in recognizing all facets of the game, and this partnership allows us to focus on defensive stalwarts, while also growing our tremendous family of awards and partners.”

An industry leader for nearly 100 years, Bona products are proven to be the most durable and beautiful finishes in the industry, Bona waterborne finishes are GREENGUARD GOLD certified for indoor air quality and Bona SuperCourt® hardwood floor cleaners are Green Seal™ certified. From home to office to commercial buildings to gyms around the world, Bona innovates the best for beautiful hardwood floors.

The 2018 Naismith Defensive Men’s Player of the Year will be announced on Sunday, April 1, 2018, at the Naismith Awards Brunch during the Final Four in San Antonio, Texas.  The entire awards presentation, held at Pearl Stable, will be broadcast live at www.Facebook.com/NaismithTrophy and also simulcast on Sirius XM ESPNU Radio, Channel 84.  The women’s winner will be recognized after the season on her college campus.

ABOUT THE ATLANTA TIPOFF CLUB
Celebrating 50 Years of the Citizen Naismith Trophy
Founded during the 1956-57 season, the Atlanta Tipoff Club is committed to promoting the game of basketball and recognizing the outstanding accomplishments of those who make the game so exciting. The Atlanta Tipoff Club administers the Naismith Awards, which have become the most prestigious national honors in all of college basketball. Named in honor of Dr. James Naismith, inventor of the game of basketball, the Naismith Trophy recognizes the top Men’s and Women’s College Basketball Players of the Year. Other Naismith Awards are presented to the Men’s and Women’s College Basketball Coaches of the Year, Boys’ and Girls’ High School Basketball Players and Coaches of the Year, Basketball Officials and Outstanding Contributors to the game. Celebrating its 50th year by honoring past winners, the Citizen Naismith Trophy was first presented to UCLA’s Lew Alcindor (later known as Kareem Abdul-Jabbar) in 1969. Old Dominion’s Anne Donovan won the inaugural Women’s Citizen Naismith Trophy in 1983.

Changing Floor Color During Recoat

Change the look of a floor during a recoat with this simple process:

1. Abrade with the Bona Multi Disc with 180 or 240 Grit - this is necessary to ensure a good surface and to avoid swirl marks

2. Tape off/mask off the area that you need to add color

3. Apply the Bona Glaze system, which is a blend of Bona Sealers and Paints or Stains (WB or Oil Base) to add color

4. Repaint Game Lines if necessary

5. Let dry and coat with Bona Oil or Waterbased Finish

MFMA

The MFMA conference brings the top sport flooring manufactures, dealers, contractors and vendors in the world together for a multi-day conference for trainings, seminars and world-renowned guest speakers to help propel their businesses forward.

The Bona Sport team was also thrilled to spend time with the attendees at a customer appreciation dinner on Thursday night; “We are thankful for everyone who took the time and chose to spend their evening with us when they had many other options and people who wanted their attention and time. Their business is our business, and we are honored to be partners at events such as the MFMA conference as well as on their jobsite.” Bill Price, Jr., Bona National Sports Manager.

For more information on MFMA, visit www.maplefloor.org.

Cav's Sweeps & Free Throw Activation

Bona is the Official Floorcare Partner of the Cleveland Cavaliers. During the 3rd week of February, the Cavs ran a successful social media sweepstake, promoting Bona’s new Premium Spray Mop through Facebook and Twitter. The grand prize winner, residing in Trenton, Ohio, will receive a surprise visit from the Cavs Scream Team and Bona Mop Crew. Another 50 contestants scored new Premium Spray Mops. 

This season at the Quicken Loans Arena, visitors have been able to partake in Postgame Fan Free Throws -presented by Bona. Some participating free throw specialists have left the Cavs’ home court with prizes in the form of Bona Premium Spray Mops!