Bona, the world leader in hardwood floor care and maintenance since 1919, the Environmental Media Association (EMA), a non-profit 501(c)3 organization founded in 1989 to inspire solutions for the environment through impact in media and pop culture, and Green For All, an organization whose goal is to build a green economy while simultaneously lifting citizens out of poverty, announced the donation of a beautiful rustic white oak hardwood floor to Time for Change Foundation’s local transitional facility Sweet Dreams based San Bernardino, CA. Originally, the floor graced the celebrity green room at the 2017 EMA Awards Gala in Los Angeles, CA and was unveiled at a celebration today.
“Connecting communities to organizations like Bona that are giving back, is the heart of our effectiveness. And bringing new life by recycling a hardwood floor to create a beautiful space for Sweet Dreams is a fantastic way to showcase lessening the impact on our environment,” said Debbie Levin, CEO, EMA. “Role modeling and sharing with our global community how easy it is to create this kind of recycling while benefitting a new facility is how our voices for sustainability can be heard.”
Green For All connected Bona and EMA with Time for Change Foundation’s Sweet Dreams transitional facility which is designed for homeless women and their children. The facility offers hands-on support, parenting skill workshops, and daily activities to rebuild trust, develop self-sufficiency, and provide a nurturing atmosphere for the children and their parents. Using a strength based case management model all clients work with case managers to create an individual self-sufficiency plan.
“Everyone deserves a second chance when they come out of prison. That’s what the Time For Change Foundation provides the women enrolled at the Sweet Dreams Shelter,” said Van Jones, president of The Dream Corps. “I’m thrilled that the Dream Corps’ Green For All initiative was able to collaborate with Bona and the Environmental Media Association to repurpose flooring used at the EMA Awards to give back in this way.”
Michelle Romero, deputy director of Green For All said, “The women at Sweet Dreams have worked so hard to turn their lives around. With the new floor installed -- which Hollywood celebrities literally walked on at the EMA Awards -- I hope the women who live here are reminded how far they’ve come and to always reach for the stars.”
The repurposed hardwood floor is rustic white oak prefinished with Bona Natural from the Fiddleback Collection from Premier Finish and Coating. Bona Certified Craftsman, WC Hardwood Floors in Corona, CA, donated time to complete the floor installation. The Bona Natural finish is a next generation wood floor finish that preserves the true natural look of hardwood floors while still maintaining durability. This waterborne, GREENGUARD Indoor Air Quality Certified, commercial and residential hardwood floor finish offers a beautiful, natural low sheen appearance.
“It’s an honor for us at Bona to connect with our community in an important and impactful way. Since 1919 giving back has been core to our business,” said Cate Vanegas, director of marketing, Bona US. “Unlike so many building materials, hardwood floors are renewable and sustainable in addition to highly functional and beautiful. Teaming up with WC Hardwood Floors made the entire process of repurposing the floor easy.”
About Environmental Media AssociationThe Environmental Media Association (EMA) is a Non-Profit 501(c)3 organization founded in 1989 to inspire solutions for the environment through our impact in media and pop culture.The organization has grown into a diverse subsection of entertainment industry tastemakers, entrepreneurs in finance and technology, and green icons dedicated to the mission of promoting environmental progress and innovations through celebrity role modeling, campaign work, year-round programs and our two large scale annual events, The EMA Awards (http://www.green4ema.org/ema-awards/2016-26th-annual-award-gala-recap/) and the EMA Impact Summit (http://www.green4ema.org/ema-impact-summit-2018/). EMA serves as a valuable link between the world of media and the environmental community, working tirelessly to bring the planet's most pressing issues to the forefront of pop culture and make true change by inspiring the next generation of filmmakers and entrepreneurs. Learn more at www.green4ema.org.
About Green For AllGreen For All is a climate and economic justice organization working at the intersection of poverty and pollution to create an inclusive green economy strong enough to lift people out of poverty. Green For All is an initiative of The Dream Corps, a social justice accelerator for transformative campaigns, ideas and innovations.
Bona AB is a family-owned company founded in 1919. With its headquarters in Sweden, Bona is now present in more than 90 different countries all over the world through subsidiaries and distributors. We provide products for the installation, maintenance and renovation of hardwood floors.
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