The renowned Swedish company Bona is setting the trend in floor styling with ”Bona Inspiration”, a unique concept in designing fashionable floor styles. In collaboration with the internationally recognized trend analyst Cay Bond, their sight is now set on the floor as a crucial design detail.
Interior design and home decoration has long been influenced and inspired by trends, but floor renovation has been lagging one step behind. Bona wants to change that, and in collaboration with Cay Bond who has more than 30 years’ experience of trends within fashion, design and interiors, Bona has created an entirely new concept - to inspire and create on-trend styles and flooring effects.
- I think the value of the floor is underestimated. Despite being a major part of our interior environment, floors get very little attention. With a cleverly restored floor, a room and a home can change drastically. Personality and culture can be expressed through the choice of flooring. With a variety of inspirational styles, we want to showcase the possibilities and creative solutions for the right ambience. Nowadays, people apply their personality to their home and interior style. A home showcases your personal identity more than anything else. The floor has an incredibly important role to play in this, says Cay Bond.
Bona has been at the forefront of floor renovations and maintenance for a long time. This solid knowledge is now enhanced with inspiration and guidance in flooring trends to create the right ambience in the home.
- We have developed a concept which can create the right style and effect on a wooden floor using our products and techniques. With the right treatment, you can preserve the soul of the floor while producing a whole new look without installing a new floor. With Bona’s extensive product range, you can make magic from an existing floor in only a few hours, says Patrik Mellnert, Product Manager at Bona.
The Bona Inspiration concept includes an inspiration palette encompassing a range of interior design styles in which the wooden floors play an important role, and Bona’s sanding and brushing methods, varnishes, oils and paints can bring new life to a wooden floor. The future trends presented by Bona in their unique concept includes everything from dark, rustic floors to floors with a pale, lacquered finish. To restyle old wooden floors is not only sustainable, it’s also beautiful and a trend of the future.
The concept will be launched in Europe, USA and Asia in 2018.
For further information, please contact:Bona Senior Vice President Product Management and Marketing, Björn Saalbach, +46736557557Bona Product Manager, Patrik Mellnert, +46 40 38 73 www.bona.com
A family owned company founded in 1919, Bona delivers products for installation, maintenance and restauration of wooden floors. Bona’s turnover is 2.2 billion SEK (2016). Head office is in Malmö, and the company is globally represented by its 17 subsidiaries and 70 distributors.
Cay Bond is a Swedish trend analysist, journalist and writer with wide international recognition. Among many accomplishments, she has been awarded the French National Order, L’Ordre National du Mérite, for her efforts to increase awareness of French fashion. She specializes in design and fashion, and her work consists of analysing socio-cultural movements to understand the correlation and development of design and technology.
Bona AB is a family-owned company founded in 1919. With its headquarters in Sweden, Bona is now present in more than 90 different countries all over the world through subsidiaries and distributors. We provide products for the installation, maintenance and renovation of wood floors.
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