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This Privacy Policy governs how Bona AB (“Bona”, “we”, “our” or “us”) collect, use, disclose, transfer, and store information about you when you use our website or communicate with us.


Visiting our website does not require any registration and therefore we do not collect personal information such as your name, phone number or e-mail address. However, when visiting, browsing or otherwise using the website, certain personal information will be transmitted to us, collected and processed, namely:

  • Log File Information is generated automatically by your browser or device each time you access or use our website. For example, accessing our servers may log information such as your browser type, IP-address, domain name, device identification number, operating system, network connection type, referring and exit pages, the dates and time of the access or use of the website;

  • Cookies are used to remember your settings and recognize you and your activities when you return to our website. Please see our Cookie Policy

Additional Information: If you contact us or participate in a survey, contest, promotion or a recruitment process, or sign up for a newsletter, we will collect the additional information you submit to us, such as your name, contact information and the message.


We use the collected information from your use of the website for:

  • Operations; to operate, maintain and optimize the features of the website including identifying and safeguarding network and IT-security.

  • Improvements; to discover interruptions or errors in the service and to understand and analyze your interaction with the website to improve the website and to develop new features of the website, products and services.

  • Communication; to present relevant or customized information and promotions to you.

  • Analytics; to measure and evaluate the access and traffic of the website. Please note that we use Google Analytics and since Google is independent from us they have their own privacy policy. We recommend you review their policy to understand how they use the information collected through Google Analytics, see https://support.google.com/analytics/answer/6004245?hl=en, and how you can change your privacy settings.

Additional Information: We use the additional information you submit to us to communicate with you, for example by responding and providing customer support or sending newsletters and marketing communications. Furthermore, we use the additional information you submit, to improve our products and services, and – if applicable – for such recruitment process you are participating in.


We do not sell, trade or rent a users’ personal information to others.

However, we may share and disclose information to third party service providers who provide website, application development, hosting, maintenance, distribute surveys, newsletter and marketing statements or assist with other services to us. These service providers may have access to, or process the information as part of providing these services to us. We will only provide them with such information that are reasonably necessary and they will be obligated to comply with, and respect the restrictions of use set out in this Privacy Policy.

Certain automatically-collected non-personally identifiable information, which cannot be reasonably be used to identify an individual, may be shared with third parties, for example for assisting such parties in understanding the users’ interests, habits, usage pattern relating to the content and functionality available through the website.

We may disclose your information by law, legal process, and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.


We will not retain your information for longer as necessary, however,  such period depends on the purpose and use of your information now and in the future. For example, if you subscribe to our newsletter or marketing notices, we will retain the information for as long as you are a subscriber, but we will only retain an e-mail enquiry for a period of time that allows us to respond and resolve the enquiry and a reasonable time thereafter.


The information we collect will be stored and processed in the European Union. We will comply with the EU General Data Regulation principles regarding the collection, use, sharing and retention of personal information to and from the European Union. By using the Services you consent to such transfer, storage and processing.


We are committed to ensuring that your information is securely collected, stored and processed. We follow generally accepted industry standards to protect the information we collect. However, no transmission over the Internet or any electronic storage is absolutely secure. Thus, we cannot guarantee the security of the information we collect, or that such information cannot be accessed, disclosed or altered or destroyed by a security breach.

In the event that your information is compromised as a breach of security, we will promptly act in compliance with applicable law.

If you believe that your information has been breached please contact us as set out below under Contacting Us.


Our website may contain links to other websites, for example to our service providers, partners, suppliers or other third parties. Once you use these links to leave our website, we do not have any control over the other website, their content or the services they provide. Therefore, we cannot be responsible for the protection and privacy of any information you provide when you visit third party sites or use their services. These third party sites will have their own privacy policy. We encourage you to look at the privacy policy applicable to the third party site in question.


We appreciate the importance of protecting children’s privacy and we do not knowingly collect personal information from anyone under the age of 13 unless their parent has consented in accordance with applicable law. If we learn that we have collected personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us as set out below under Contacting Us.


The use of our website does not require any registration and the use is voluntary. If you do not want your information to be transmitted to us or collected, you can always restrict the collection or use of your information by cease using the website and/or avoid submitting any Additional Information to us.

We make good faith efforts to provide you with access to your personal information so you can review it and request that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate business purposes.

Access, correction, or deletion requests can be made by contacting us as set out below under Contacting Us.


This policy is effective as of May 18, 2018.

We may change this policy from time to time due to legal or regulatory reasons. Since we do not gather any contact details for our website users, we encourage you to check this page from time to time to make sure that you understand and agree with any changes. If you do not agree with the changes, you should not use the website, nor provide any additional information to us.

If you have submitted additional information to us and we still have your contact details on record we will notify you of material changes to this Privacy Policy.


If you have questions about this Privacy Policy, or about our use of your information, please contact us at privacy@bona.com.