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Bona AB and Sia Biffignandi s.p.a strengthened their strategic alliance

Tuesday, February 02, 2016

As announced in May, Bona and Sia Biffignandi s.p.a entered a strategic alliance which means that Kunzle&Tasin, owned by Sia Biffignandi s.p.a, will start to produce Bona’s sanding machines by end of 2013.

Today Bona AB in Sweden, the experts in wooden floors, and Sia Biffignandi s.p.a, the market leader of abrasives and sanding machines in Italy, announced that they have strengthened their partnership and strategic alliance. The partnership means that Bona’s business in Bona Italy s.r.l. will be transferred to Sia Biffignandi s.p.a that as from now will become the distributor of Bona’s products in Italy.

-To make a partnership with Biffignandi s.p.a is our best way to strengthen and grow our business in Italy. Sia Biffignandi s.p.a targets the same customers as Bona, which means that we can take advantage of their well established distribution channels, tells Kerstin Lindell, President and CEO at Bona AB.

- Sia Biffignandi s.p.a is the market leader in abrasives and sanding machines in Italy. As Bona’s distributor in Italy we will be responsible for the sales of their entire professional product range that includes products for installation, renovation and maintenance of wooden floors, completing the offer to our customers with another top brand. From Kunzle&Tasin side, since Bona is a global company with sales in Europe, North and Latin America and Asia Pacific this partnership will give Kunzle&Tasin the possibility to enter new markets and increase the volumes, says Alberto Biffignandi, owner and President for SIA Biffignandi Spa.

Davide Cavalleri, former country manager for Bona Italy, will still be employed by Bona and in his new position as Sales & Market Manager Machines EMEA/APAC be Bona’s link to K&T. He will also coordinate and support the sales of Bona’s products via Sia Biffignandi and support Bona’s sales of machines globally.

For more information:
Kerstin Lindell, President and CEO at Bona, Phone: +46 40 38 55 00. Email: kerstin.lindell@bona.com
Alberto Biffignandi, President at Biffignandi S.p.a, mobile: +39 335 211 547

Facts about Sia Bifignandi s.p.a
Sia Biffignandi s.p.a. is specialized in abrasive systems. It is the exclusively importer and distributor for Italy of the Swiss sia Abrasives products, its main partner since the '20s. The agile and dynamic structure of the company allows flexibility to meet the demands of a very diversified client base, reaching different business segments such as wooden floors, car repair, wood, metal, etc In the headquarter, located in Cassolnovo (PV), are employed about 50 people who, together with more than a hundred collaborators, grant a real and efficient coverage of the domestic market. For more information: www.siabiffi.com

Facts about Kunzle&Tasin (K&T)
K&T was founded in Italy in 1946. The head office and production facility is located in Cinisello Balsamo, north of Milan. K&T has a well established international distribution channels in more than 60 countries and offers their customers a full range of sanding machines. Since 2010 owned by Sia Biffignandi s.p.a. For more information: www.kunzletasin.com

Facts about Bona
Bona AB is a family owned company established in 1919. The headquarter is situated in Malmö, Sweden. Bona’s business concept is to provide products for installation, maintenance and renovation of wooden floors throughout its life span. Bona is the market leader in finishes and surface treatment with global sales and 18 subsidiaries. The group employs some 500 people world wide and the turnover in 2012 was app. SEK 1,4 billion or 158 million Euros. www.bona.com