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Our vision: Bring out the beauty in floors.

A vision is about drive and aspirational achievement: how a company strives to reach set goals. Our nearly 100 years of wood floor experience is now helping us to bring the beauty also to other kinds of quality floors. This is an opportunity to bring happiness to the lives of more people and to continue to grow our business and our partners businesses. As the saying goes:
“To stay the same you sometimes need to change.” Our goals is to be the world’s number one company for making floors look beautiful!