Mission

Develop a trusted network of hardwood flooring experts that use the complete Bona System to deliver outstanding results in both craftsmanship and customer service, and connect them with consumers seeking trained, tested, up to date, reputable professionals for all their wood flooring needs.

 

Why Become a Bona Certified Craftsman?

• Online Consumer Awareness – Dedicated information to educate consumers on the benefits of the program, view a Gallery of work and read testimonials.
• In-Store Consumer Awareness – Bona floor care product packaging has BCC logo directing consumers to MyBonaHome.com for more information. Bona product is in over 25,000 retail locations across the U.S. and Canada.
• Consumer Advertising – National advertisements in prominent consumer publications such as Coastal Living, This Old House and Southern Living (approximately 6 million combined subscribers).
• Lead Generation – Prominent Find a Certified Craftsman Locator on MyBonaHome.com.
• Networking – Exchange “best practices”, monthly web training opportunities on technical and sales/business topics, regional/national certified meetings.
• Brand recognition – Bona is a nationally recognized and respected brand by consumers and homeowners.
• Field Support – Regular visits by Territory Managers to work with and update craftsmen, owner and staff on product and sales training. Plus, opportunities to field test new products.
• Loyalty Program
  

Requirements and Testing

• Minimum 5 years in business
• Crews attending class must have a minimum of three years experience
• Must carry Commercial Liability Insurance
• Own and operate DCS unit – must be approved if not a Bona product
• Website with no competing products on home page
• Earn and maintain 4 out of 5 stars on customer feedback forms
  

How Do I Get in the Program?

• Attend a Bona Certified Training School
• Employ “best practices” in your business
• Must have approved DCS prior to attending class
• Pass certification tests: a written test during training school and field test after training school